Hi friends, hope all of you are fine and doing good.

It’s good to be back to reach you all through my blog. Hope you guys enjoy reading it.

Introduction 

So how many of you are feeling the heat of the ongoing recession?

Are you stuck with what to do next for your e-commerce business? 

Do you want to know more about how digital marketing helps to improve your business? 

Then keep reading! 

Source: https://o3digital.com.au/4-ways-to-recession-proof-your-business-through-digital-marketing/

Digital marketing is expanding at a rapid pace. It is more affordable and efficient than traditional marketing methods 

Recent research found that 37 million social media visits led to about 529,000 orders. Facebook increases website traffic, which leads to sales of 85% of orders on average. 

If you’re curious to know how digital marketing can help to improve your e-commerce business to survive the recession, keep reading! 

How can digital marketing help your business survive this recession? 

Source:https://www.titangrowth.com/blog/dominate-the-downturn-keep-revenue-flowing-with-digital-marketing-220/

1. A solid marketing strategy 

A proper marketing strategy is a must for any business to sustain itself in the long run. 

You must identify the major four questions to form the strategy: 

● Who are your targets? For example, if you are a retail e-commerce business, the age group between 18 to 40 might be your target audience. 

● When is the right time to start? There is nothing like perfect timing. Example: If you are in the seasonal goods business, plan your marketing plan. This way it helps you to be in business at the right time.

● Where do you even begin? At this stage, you analyse where your business stands and how can digital marketing help your business. 

● What do you need? Devise a proper outline based on the business nature of what you do and devise marketing services based on it. 

For example, if you are product-oriented then you can have a marketing plan with product meta descriptions along with the prices on the website with the call to action button. 

If it is service-oriented marketing then list the services you do in a video format to gain customer testimonials and feedback for good google ratings. 

This way you can be more precise in your marketing strategy. 

1. Website marketing 

The ability to maintain a strong digital presence is one of the main components of e-commerce. A website serves as the central spot for all digital marketing activities. 

Website marketing involves ranking high in search results.  You can achieve the ranking on the first page with digital marketing help by 

● Adding engaging content to your website. 

● Using strategies to improve your visibility on Google. 

● Posting on social media. 

2. Paid Marketing Campaigns 

Source:https://www.semrush.com/blog/marketing-campaign/

To effectively reach a customer, target your customer base, connect with help of digital marketing campaigns across all channels, and anticipate what action the customer will take next.

In this way, all traffic from marketing campaigns will be driven to the website homepage. 

With Google Analytics you can identify: 

● How many people visit your website daily? 

● What pages will they look at? 

● Do Pay-Per-Click (PPC) marketing campaigns have any effect on sales conversion? 

This helps you to keep tracking user behaviour and change the strategy.

3. Branding

Source: https://www.internationalbrandequity.com/branding/

Building an e-commerce brand is essential for the growth of any business. Customers will choose you over your rivals if your strong brand gives you an advantage.

Benefits of branding: 

Consistent branding boosts sales: Digital marketing helps to improve consistency in your brand image. They help your brand’s identity and values to be recognizable across marketing platforms. 

Enhancing your customer relationships: With a strong brand image, they help to raise your average order values, buying frequency, and the percentage of retention of customers who will connect with you. 

Reduction of customer acquisition costs: They do constant brand awareness with content creation in various formats like carousels, podcasts, videos, blogs, infographics, memes, commercials, and so on so that your name is already known in the market. 

Customer testimonials and feedback: They help you understand your customer better with constant reviews and feedback. 

Proven Case Study: 

A survey conducted by Lucidpress where 200 brand management experts revealed that 

1. Brand consistency often boosts income by 33%.

2. The lifetime value of attached clients is 306% higher. 

3. For an e-commerce website, the typical cost of acquiring a customer is about $58.64. 

4. Consumers want a brand’s values to match their own, according to 82% of consumers. 

4. Search Engine Optimization 

Source: https://www.digitalvidya.com/blog/internet-marketing-strategies/

SEO will make your website more visible on search engine result pages (SERP)s. If you have not considered using SEO for your website yet, it is not too late; start thinking about it now. 

So what to do to achieve it? 

Keyword Research – Identify the most specific keywords related to your business. 

Identify the gaps:  Use the best reporting tools like SEMRUSH, and UBER Suggest to identify gaps and analyse the growth areas. 

Action Plan: Then create a tailored action plan. In this way, it scales and helps to achieve the most challenging targets. 

Results: Analyse the growth of the SEO plan. This ensures that you achieve your targets as we always work to maximize returns. 

Apart from this, digital marketing helps you with 

● Assessments for inbound and outbound links. 

● Calculate the reaction times and page loading speed. 

● Include metadata details and backlink scoring 

● Recommendation on the improvements 

5. Social Media Marketing

Source:https://in.pinterest.com/pin/561824122243822920/

The use of social media has altered in recent years. To sustain the competition the e-commerce business has to use social media to build stronger “relational” connections with their clients. 

So how to manage social media content for various platforms with digital marketing help:

● Start posting in formats for different social media platforms to appeal to all audiences. 

● Create content more engaging and interactive so that you have more followers. 

● Try influential marketing for better reach, 

● Make videos and reels on Instagram and Facebook to feel the brand’s presence. 

Conclusion 

Digital marketing has a lot to offer to e-commerce businesses. Digital marketing helps to improve your presence felt consistently in the market. By being original, and unique, and staying current on the newest trends, e-commerce businesses can appeal to new and potential customers.